brand ARCHITECTURE
MAKING EVERYDAY
REMARKABLE
Creating a unified brand architecture for all that
Marks & Spencers has to offer, from food and clothing to insurance.
With a singular approach for logos, M&S has been brought closer together.
In addition, a bespoke set of icons used across the entire shopping institution
helps to create clearer and unified communications.
BRAND EXTENSION
MAKING EVERYDAY
STANDOUT
Amplifying the iconic shopping institution with a graphic
language that celebrates all that M&S do.
From opticians to their Plan A sustainability initiative icons helps
to clearly elevate product benefits with wit and personality.
